Show Notes
On this episode of saaslife.fm, Sam Schrup and Chris McAleenan take some time to reflect on 2021.
Highlights from this Episode:
- New TextRetailer Merchant: Sam shares news about onboarding My Beauty Text.
- Inbound Issues: Chris gets to focus on other priorities while things get done.
- Sales: Chris got two existing customers onboard with new PipeTech software.
- Marketing Strategies: Build upon long-standing relationships versus fresh leads.
- Tough Decision: Chris delayed an enterprise beta customer’s official launch.
- Balancing Act: Catering to customers versus what’s best for the business.
- Year in Review and Beyond:
- TextRetailer: Sam built MVP in two phases and shares metrics/stats.
- PipeTech Project: Chris focused on what needed to be done.
- Guiding Lights and Inflection Points:
- Sam focuses on ideal customers and features they want included.
- Chris decided to take on the risk to grow and take PipeTech to next level.
- Systematic Planning: Should resources focus on one priority? How to choose?
Links and Resources:
Intro music by Monkey Warhol licensed under Creative Commons Attribution 4.0 International (CC BY 4.0).